
OK, I waited a week until I could gather my thoughts about Aria, the new casino resort located at CityCenter, that opened last week. I was hoping a week of reflection and reading other reviews would allow me to understand what was intended. But no such luck.
I admit I was skeptical of the success of such a massive property and one that was so expensive. Especially after having seen some “reasonably” priced properties in the last couple of years—such as the Eastside Cannery on Boulder Highway, which was completed for well under $250 million, and the Mohegan Sun at Pocono Downs in Pennsylvania, which was around $200 million. Granted, these are gaming-centric properties that have some amenities but are aimed primarily at the gambler. CityCenter projects that it will garner more than 70 percent of its revenues from non-gaming purchases.
But early estimates that the rooms would go for $300+ each night was been cut off at the knees with the recession in full bloom. Rooms that were built for the ultra-luxe crowd are now going for $100-$150. That’s not going to cover the interest payments on $8.5 billion. And the gourmet restaurants with the $75 steaks and $10 pieces of sushi aren’t going to do the business they need to do to meet their nut either. Not to mention Crystals, which completely confuses me. The ultra-high-end retailers in this glorified shopping mall are going to be disappointed, I predict, once the Christmas season is over and browsers are just that.

Now that it’s open, I see the “green” LEED certification all over the property. Whether it’s the finishes on the walls and floors, which are largely natural rock and wood, or messages to guests that their sheets won’t be changed unless they specifically request it, I’m not sure what “green” is going to mean to the visitor. Sheldon Adelson commented last week that designing an ultra-modern, contemporary property limits the potential for customers. Can’t disagree with that. In some ways, the “natural” look is cold and a bit unwelcoming. The art work scattered around CityCenter is also questionable when it comes to attracting people. I love Maya Lin’s tribute to the Colorado River done is recycled silver (above), but I’m still trying to figure out what Nancy Rubins’ exploding canoes (below) means to such a contemporary property in front of Vdara.

I definitely do not like the Mandarin Oriental. Kind of forbidding entryway and the fact you have to take the elevator to the 23rd floor (lobby below) to check in seems really strange for Las Vegas. New York, yes. Chicago, yes. But not Vegas!

I love the water features of CityCenter, starting with the fountains in front of Aria (below, as seen from above). Great interplay between water and lights, done by Wet Design of Los Angeles. Great ribbons of water in the Vdara spa. The waterfalls surrounding the Aria porte cochere are also impressive and look like they’ve been there for eons.

And I was also confused by the “flow” of CityCenter. Getting into the property from the Strip is a little convoluted. You would think they would have learned from the disaster that was the Aladdin, that they would have perfected a Strip entry, but apparently not. And the flow of Crystals (below) is also very confusing. There are several dead ends that should not be there. And there are vast empty spaces. Now the MGM Mirage retail head says there will not be any of those kiosks you see in a regular mall, but I have to believe that will change once retail realities hit home. When I tried to get from Aria to Vdara, I was given different directions by three different employees. But that’s understandable in the early stages of a property.

Now the heart of the property is always the casino. But even there, I’m a little disappointed. As bathed in natural light as the rest of the property is, the casino is dark and cavernous. Why couldn’t they have incorporated at least a little natural light? That was, after all, their hook, or so it seems. I’m very disappointed in the sports book. It looks like it was an after-thought for the designers, tucked away behind a set of escalators. And the poker room is also a little disjointed. A hokey “playing card” theme wall seems out of place in the midst of such originality of the rest of the property.
I do like the multiple bars and restaurants that surround the casino, but too often these days the design of the casino is rote. The circular theme (or horseshoe in Aria’s case) has been done to death since it first debuted at the Hard Rock Hotel in Vegas.
For me, the restaurants are the saving grace of CityCenter. I can’t speak for the food, but the design of each is different and unique. It will be interesting to be surrounded by such style while enjoying a meal. As long as it doesn’t cost a couple of hundred per diner, however.
So as much as I wanted to love this property, I was disappointed and confused too many times. MGM Mirage Chairman Jim Murren said at the opening of Vdara early in December that you couldn’t just explain the property, you had to experience it. So maybe I haven’t experienced enough. But when I hear that the Elvis show (below) is a disaster and the meeting space unconventional, I begin to have fears about its impact.

Remember, CityCenter has to attract people to the west side of the Strip. Visitors to Vegas are not used to walking on that side of the Strip. I know that sounds like a little thing and surely people will cross the Strip to see CityCenter. And that will be true. At least once. But how many times after that will people visit CityCenter? That, my friend, is the $64,000 question.
—Roger Gros
